What is this project about?
DanceVerse – Where the world dances together! Explore diverse dance styles, from bhangra to ballet and hip hop. Learn through expert-led online sessions or join local classes. Stay updated on dance events.
For whom is this app for?
18 to 50+ years
UX/UI
DanceVerse
Every step, a Tale
Where passion meets precision!
Lets listen to Rekha's side of story
Hi, I am Rekha from Mumbai. I am 47 year old and mother of two amazing sons and work as a marketing manager.
I love dancing on Bollywood songs
Goals:
I want to explore my passion for dance as its a fun and social activity for me. I want to seek medium-sized group classes that fit into her evening schedule.
Motivation:
Rekha is motivated by the joy of dancing and the opportunity to meet new people.
She values platforms that offer beginner-friendly classes and a welcoming community
Frustration:
Rekha gets frustrated when classes are too advanced or when she can't find events that align with her schedule.
How do we empathise with her?
Says:
-
“ I would love to meet new people”
-
“Dance is an escape through busy life”
-
Expresses her love for dance.
-
Mentions her desire to find enjoyable and accessible dance class.
Does:
-
Rekha actively looks for dance classes and events that fit into her busy evening schedule.
-
She engages in dance workshops occasionally and participates in local community activities.
Feel:
-
Rekha feels a sense of joy and excitement when dancing, especially when exploring her passion for Bollywood and social dance styles.
-
She may occasionally experience frustration when she can't find classes that match her skill level or fit her schedule.
Think:
-
Rekha thinks about her desire to explore her passion for dance as a form of relaxation and social engagement.
-
She reflects on the benefits of dance in meeting new people and forming connections.
How did Rekha's journey go?
Searching & discovery
Stages
Payment & Confirmation
Rekha starts by
searching for online
dance training options
on the website.
Action
Task lists
Pains
Gains
Behaviour
She selects a
specific online training
program for further
consideration.
She decides
to enrol in the
selected online
training program.
She enters
payment details and
confirms the
enrolment.
She searches filters
and explores programme
She clicks on the programme and read programme details
Then she clicks on BOOK button and review details
Fill the payment information and review the enrolment details & confirm the purchase
Overwhelming number
of search results
Unclear program
descriptions or
missing information
Unclear program
information may lead
to confusion.
Difficulty in comparing
multiple programs
Concerns about
payment security and
trustworthiness of the
website. Complex pricing
options and terms
may be confusing.
Payment process
issues or security
concerns can lead
to anxiety.Lack of
confirmation receipt
may cause uncertainty.
Discovering a variety
of online training options.
Navigating through
programs of interest.
Obtaining detailed
program information.
Evaluating the
suitability of the
chosen program.
Proceeding with the
enrolment process.
Anticipation of starting
the online training.
Successful enrolment
& payment confirmation.
Receipt & confirmation
details provided.
Happy
Decision & Enrollment
Program selection
Who all are the stakeholders?
Advertisers and sponsors
Data
Analytical team
Legal and
compliance team
Content reviewers
Investors &
funders
Local dance studios & school
Feedback & support system
Community moderstors
Platform
administrators
Users
Event
planners
Content
creators
Dance
instructors
DanceVerse
What type of problem came up?
The absence of a centralised platform for comprehensive dance information, training, and event updates. Dance enthusiasts lack a unified resource to explore diverse dance forms, access training, and stay informed about local events.
Aspects
Nritya Shakti, founded by Shakti Mohan, offers online and in-studio classes in Bollywood, contemporary, hip-hop, and classical Indian dance.
Who are the competitors?
Overview
Unique
selling
point
Website
Strengths
Weakness
The Danceworx, founded by Ashley Lobo, offers online and offline classes in jazz, contemporary, ballet, hip-hop, and Bollywood.
• Western Dance Specialization
• Technique and Professionalism:
-
Sleek and professional
-
Information- driven
-
Modern and Dynamic
-
User-friendly Interface
-
Content-rich
-
Expertise in Western Dance
-
Reputation for Professional Training
-
International Collaborations
• Brand Power:
• Global Reach:
• Diverse Dance Styles
• Offline and Online Offerings
-
Niche Focus on Western Styles:
-
Limited Accessibility:
-
Limited to Shakti’s Personal Brand
-
• Less Focus on Niche Styles
Oppourtunities
-
Expand Dance Styles
-
Reach Beyond Metro Cities
-
Focus on Events and Local Engagement
-
Offer More Styles
-
Focus on Local Classes
-
Build a Broader Dance Community
Color palette
• Celebrity Branding
• Broad Style Range
How did Rekha find her way?
Start
Instructor profile
Schedule online
classes
Dance explortion
Book
Dance style
filter
Search
Payment
Browse
Dance
forms
Confirmation
In- person training
Online
classes
Choose online
training
End
Choose
How the app will be structured?
Component library
Design System
#000000
#FFFFFF
#2C0041
#49000E
Layout the structure?
_Page_3.jpg)
_Page_2.jpg)
Half way through
Lets breakdown the features of the main screen
The hamburger:
Home
Profile
Log in
Sign up
Some information about the app
This includes diverse dance categories around the world
Here are all the workshop, events, performances around the area
Final outcome
Onboarding
Online option
Upcoming events
Prototype
