What is this project about?
What we envision?
What drives us?
AUREA is a beverage brand inspired by the Golden Langoor. I created a sub-brand FLOW by AUREA it represents the epitome of sophistication in the energy drink market. Crafted with premium ingredients and inspired by chakras, our beverages awaken the body's energy centers for balance and vitality. We believe in empowering individuals to unlock their inner strength and seize opportunities with elegance and grace.
offering a premium drink designed to unlock your inner power, harness chakra energy, and elevate your performance.
Redefining energy drinks with a luxurious, chakra-inspired blend, designed to elevate vitality, balance, and success.
Who is this brand for?
1. 18 age and above
2. Demographic : Tier 1 and Tier 2
Branding and visual identity
Flow
Our reason for being
Blending power, luxury, and holistic well-being, offering an elite drink that energizes and aligns mind, body, and spirit for success.
FLOW by AUREA: Elevating Energy through Elegance and Chakra-Inspired Vitality
Aspects
Active lifestyle enthusiasts, athletes, students.
Who are the competitors?
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Target Audience
Product focus
Brand image
Product range
Strengths
Youth, gamers, extreme sports enthusiasts.
Energy boost for physical and mental performance.
High-energy performance, often with higher caffeine content.
Edgy, rebellious, adrenaline-driven.
Adventure, extreme sports, and youthful energy.
Diverse, with numerous flavors and higher caffeine options.
Includes sugar-free and flavored options.
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Strong branding in alternative sports and entertainment.
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Diverse product range to appeal to various energy needs.
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Global brand recognition.
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Associated with high-performance and adventurous lifestyles.
Weakness
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Less focus on luxury or mindfulness.
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May alienate consumers seeking a refined, balanced experience.
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Less focus on premium or luxury experience.
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Limited alignment with holistic wellness.
Color palette
Where I took inspirations from?
How did I come up with name and logo?
What is the meaning of the logo?
The alphabets are joined together to show continuous flow
The energy drink is inspired by chakras as they awakens the body's energy
Chakras flow from mind to the body
Mother brand logo AUREA
Sub brand logo
How will the logo look in different backgrounds?
Clear Space
What kind of typography did I use?
Colors focused on?
Secondary colors
Primary colors
#FFFFFF
Different types of flavours inspired by chakras
How the logo should not be used?
